Social Media and Marketing Toolkit
Generate buzz for your participation in Read Freely Fest with our Social Media Toolkit! It’s packed with resources, sample posts, tips, and more to help connect with audiences about the festival.
Be sure to follow Read Freely Fest on Facebook and Instagram, and sign up for our emails for the latest updates as we count down to March!
Announce Your Participation
Share the news on your social media platforms using our customizable templates and suggested copy.
Connect Through Tags and Interactions
Tag Read Freely Fest’s official accounts (@ReadFreelyFest) and use #ReadFreelyFest in your posts to increase visibility and engagement.
Interact with the festival and other participants by liking, sharing, and resharing posts from authors, exhibitors, and organizations involved in the festival.
Share Behind-the-Scenes Content
Post updates about how you're preparing for the event (e.g., signing books, creating giveaways, or planning your talk).
Share sneak peeks, such as a snippet from your book or an image of your festival booth setup.
Highlight What’s In It For Attendees
Promote any special perks, like book signings, giveaways, or exclusive merchandise available at your booth or session.
Share details about your schedule so your audience knows when and where to find you.
Tips For Creating Buzz
General Festival
Suggested Copy
Below are sample social media messages you can personalize and share.
I’ve bookmarked March 27–29 for Read Freely Fest, South Carolina’s book festival, where stories find good company. Author talks, panels, and interactive experiences all weekend in downtown Columbia — and it’s free to attend. Explore the schedule at ReadFreelyFest.com. #ReadFreelyFest
Read Freely Fest returns March 27–29 with author talks, panels, and interactive experiences — all free. Explore the schedule at ReadFreelyFest.com. #ReadFreelyFest
Looking for your next great read or a fresh perspective? Read Freely Fest brings readers and writers together March 27–29 in downtown Columbia. The festival is free to attend and open to all. Learn more at ReadFreelyFest.com. #ReadFreelyFest
Asset Downloads
Save and download these assets to use on social media, your website, blog, or email campaigns.
Instagram feed post: 4:5 General | Author Lineup
Instagram and Facebook stories: 16:9 General | Author Lineup
Facebook feed post: 9:16 General | Author Lineup
Featured Authors
Suggested Copy
Below are sample social media messages you can personalize and share.
I’m excited to be part of Read Freely Fest! I’ll be on the [PANEL NAME] panel, where we’ll dive into [TOPIC/THEME]. It’s happening [DATE] at [TIME] in [LOCATION]. Hope to see you there! #ReadFreelyFest
Mark your calendar! I’ll be at Read Freely Fest on March [DATE], joining the [PANEL NAME] panel to talk about [TOPIC/THEME]. Come hang out with us at [TIME] in [LOCATION]! #ReadFreelyFest
Can’t wait to share my story at Read Freely Fest! Join me for the [PANEL NAME] panel, where we’ll dig into [TOPIC/THEME]. It’s all happening [DATE] at [TIME] in [LOCATION]. Hope to see you there! #ReadFreelyFest
Asset Downloads
Customize and download these images to use on social media, your website, blog, or email campaigns. All templates are sized at 4:5.
General Festival Graphic (Saturday, Mar. 28 | Sunday, Mar. 29)
Exhibitors
Suggested Copy
Below are sample social media messages you can personalize and share.
I’m excited to be an exhibitor at Read Freely Fest! Stop by my table at Richland Library Main in downtown Columbia, SC, during the festival from March 27-29. Can’t wait to connect and share more about [WHAT YOU’LL BE SHOWCASING]. #ReadFreelyFest
Mark your calendar for March 27-29! I’ll be at Read Freely Fest as an exhibitor at Richland Library Main in downtown Columbia, SC. Stop by to check out [WHAT YOU’LL BE SHOWCASING]—hope to see you there! #ReadFreelyFest
Thrilled to be part of Read Freely Fest as an exhibitor! Come find me at Richland Library Main in downtown Columbia, SC, March 27-29, and let’s chat about [WHAT YOU’LL BE SHOWCASING]. See you soon! #ReadFreelyFest
Asset Downloads
Customize and download these images to use on social media, your website, blog, or email campaigns. All templates are sized at 4:5.
Indie Authors
Suggested Copy
Below are sample social media messages you can personalize and share.
Love discovering new authors? Stop by Indie Author Alley at Read Freely Fest, March 27-29, at Richland Library Main in downtown Columbia, SC. I’ll be there with my books and excited to meet you! #ReadFreelyFest
Come visit me in Indie Author Alley at Read Freely Fest, March 27-29, at Richland Library Main in downtown Columbia, SC. I’ll have my books ready for you—let’s connect and talk all things writing! #ReadFreelyFest
Indie Author Alley is the place to be at Read Freely Fest! Catch me there, March 27-29, at Richland Library Main in downtown Columbia, SC. I’ll have my books available and would love to meet you! #ReadFreelyFest
Asset Downloads
Customize and download these images to use on social media, your website, blog, or email campaigns. All templates are sized at 4:5.
Food Trucks
Suggested Copy
Below are sample social media messages you can personalize and share.
We’re excited to bring our food truck to Read Freely Fest! Find us outside Richland Library Main in downtown Columbia, SC, during the festival from March 27-29. Can’t wait to serve up [WHAT YOU’RE OFFERING] while you enjoy the festival. #ReadFreelyFest
Mark your calendar for March 27-29! We’ll be at Read Freely Fest outside Richland Library Main in downtown Columbia, SC. Stop by to grab [WHAT YOU’RE OFFERING] while you explore the festival. Hope to see you there! #ReadFreelyFest
Thrilled to be part of Read Freely Fest! Come find us outside Richland Library Main in downtown Columbia, SC, March 27-29, and enjoy [WHAT YOU’RE OFFERING] while taking in the festival. See you soon! #ReadFreelyFest
Asset Downloads
Customize and download these images to use on social media, your website, blog, or email campaigns. All templates are sized at 4:5.
Entertainers
Suggested Copy
Below are sample social media messages you can personalize and share.
I’m excited to be part of Read Freely Fest! Catch [GROUP NAME] as we bring [PERFORMANCE TYPE] to the festival. Join us on [DATE] at [TIME] in [LOCATION] for a great show. Hope to see you there! #ReadFreelyFest
Mark your calendar! [GROUP NAME] will be performing at Read Freely Fest on March [DATE]. Don’t miss our [PERFORMANCE TYPE] at [TIME] in [LOCATION]. Come enjoy the festival with us! #ReadFreelyFest
Can’t wait to take the stage at Read Freely Fest! Join [GROUP NAME] on [DATE] at [TIME] in [LOCATION] as we bring [PERFORMANCE TYPE] to the festival. See you there! #ReadFreelyFest
Asset Downloads
Customize and download these images to use on social media, your website, blog, or email campaigns. All templates are sized at 4:5.
General Festival Graphic (Saturday, Mar. 28 | Sunday, Mar. 29)